“Living the American Dream & The Freedom to Choose”

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By Russell Baqir and John Durnien, SR.VPs Business Development

As America celebrates its 250th Birthday this year, I’ve been reminded of the freedom we enjoy to make choices for ourselves. The brilliance of our Founding Fathers and the Constitution they collectively penned guarantees ‘freedom of choice’ for all citizens. No one’s life or outcome is predetermined here; in America, we have the right to make choices and to direct our own endeavors.

Economic Overview & Current Insights: Canadian Recreational Marine Industry

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By Chris Cook and Chantal Robin

The Canadian marine industry continues its gradual transition from the extraordinary highs experienced during and immediately following the pandemic toward a more normalized operating environment. While retail activity remains below peak levels, many of the indicators we monitor suggest the industry is finding greater balance as dealers, manufacturers and lenders adapt to today’s market conditions.

PROGRESSIONS

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Debbie Hallock was recently promoted to Portfolio Manager within the Marine Division. A seasoned floorplan finance professional, she brings more than 30 years of industry experience, with extensive expertise in both operations and credit. Having begun her career in floorplan finance over three decades ago, Debbie’s knowledge, …

Northpoint Hosts National Sales Meeting

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Northpoint recently hosted a national sales meeting at its Alpharetta, GA headquarters, bringing together its marine group from around the country for a few days of professional development and team building.

IN THE NEWS

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Northpoint Commercial Finance recently announced its renewal with the ABA, an exclusive agreement between the association and only two wholesale finance providers.

VIDEO SPOTLIGHT

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This quarter, Northpoint is pleased to share a recent guest interview featuring Robbie Brown, owner of Action Water Sports in Mesa, AZ as part of its ongoing Northpoint Experience Video Series.

From the Lighthouse

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First Quarter Trends and Key Projections in US Powersports Segment
By Darren McCarthy, Senior Vice President – Business Development

The first quarter of 2026 revealed important insights into the U.S. powersports market, based on combined performance reports published by Powersports Business, Motorcycle & Powersports News, Dealer News, publicly traded OEM financial disclosures and Northpoint’s proprietary dealer and industry partner data.

Canadian Corner

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Current Insights and Trends in the Canadian 
Powersports Market
By Chris Cook and Chantal Robin

This month, we’re pleased to share a brief overview of the Canadian powersports market for the first quarter of 2026 based on published industry trends, our findings and combined customer insights. These contributors point to a normalized market, following the post‑pandemic surge. Demand remains structurally sound though uneven as performance is increasingly driven by access to finance, …