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Current Insights and Trends in the Canadian Powersports Market
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By Chris Cook and Chantal Robin
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This month, we're pleased to share a brief overview of the Canadian powersports market for the first quarter of 2026 based on published industry trends, our findings and combined customer insights. These contributors point to a normalized market, following the post‑pandemic surge. Demand remains structurally sound though uneven as performance is increasingly driven by access to finance, dealer quality and inventory discipline rather than unit growth.
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Northpoint is pleased to announce three new appointments in its Powersports division from both the U.S. and Canadian markets.
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Jacob Clothier has been named National Account Manager (NAM) for Powersports, reinforcing the company's commitment to strategic growth and expanded OEM and dealer partnerships within the powersports industry.
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Northpoint is a strong supporter of key Canadian powersports events and activities. We recently attended the Montréal Motorcycle & Powersport Show and the Québec City Snowmobile & Quad Show.
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Canada's powersports show calendar is concentrated around a small set of national and regional events that shape product launches, dealer engagement and financing‑driven retail activity.
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The Motorcycle & Powersport Show circuit in Vancouver, Calgary, Toronto and Montréal remains the primary multi-segment platform, running from January through early March.
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Continue Reading…
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